Sandra has spent over 20 years in both Europe and the US creating, managing and implementing branding programs for a full range of international companies. Her strong creative vision, strategic approach and collaborative nature have allowed her to build and guide diverse creative teams, manage client relationships and inspire new ways of problem solving. Sandra is distinctive within her industry because she is able to weave visual and verbal identity together to express creative ideas. It is this skill that she has, and continues to utilize, to win and grow great projects.
In her position as Chief Creative Director at The Reaction, Sandra is responsible for the vision and creativity of the design team. Working closely with the team, Sandra is a ‘hands on’ designer and loves to bring ideas to life in smart, inventive ways.
Prior to founding The Reaction, Sandra had her own successful branding agency and has held senior creative positions in some of the most renowned global branding agencies. As Creative Director at Interbrand, Sandra’s creative insight and leadership skills enabled her to manage, inspire and develop a strong creative team. She was responsible for the delivery of strategically relevant creative solutions for all the client work she managed. Her challenging nature, positive spirit and energy helped her to define a strong union between the creative, strategic and new business teams at Interbrand’s New York office.
Sandra joined Siegel & Gale as Design Director working primarily on the American Express account. She actively challenged her team by encouraging them to think about this long-term client in refreshingly different ways. In her time there she was instrumental in directing a significant new business initiative for a collaboration between American Express and Apple and for developing the American Express visual identity system.
Throughout her career, Sandra has worked on branding and marketing programs for Canon, eBay, American Express, Sony Entertainment, Tripfilms, Microsoft, Motorola, Turner Broadcasting & AT&T.
