About us
Answers to your basic questions about Godmother.
What is Godmother?
Godmother supports the ❤️ of your business. We do coaching, training, and tactical support for your brand.
We are brand transformation specialists.
20+ consultants worldwide
Proudly independent and owner-run
Expertise in strategy, research, marketing, and branding
What does Godmother provide?
Godmother delivers brand support services.
Our service ranges from support in design, marketing, planning, advertising, branding, and everything in between.
1-on-1 coaching for you and your team
25+ different programs
Customized brand training for your team
Unlimited branding: call, text, e-mail, or in-person
How much does it cost?
We charge hourly rates without hidden fees. You only pay us for the time we use and nothing more.
Our services are 30-40% cheaper compared to traditional agencies and management consultants.
Virtual Brand Coaching starts at just ₱1,750.00 per hour
Online Coaching is just a flat fee of ₱25,000 per month
Who is Godmother for?
We work with the powerless, the voiceless, and those companies whose chances were denied by being too small or insignificant.
The typical customer we have are businesses who need guidance on where to go or what to do. The clients we have hire us to validate an idea, or are simply looking for a second opinion.
How is Godmother different from other agencies?
First of all Godmother is NOT and will NEVER be profit-driven.
Our goal is to donate 100% of our profits to charities by the year 2024. You can read about our mission here →
This means everything we do today and in the future will support people, not our pockets.
Secondly, our products and services have NO strings attached.
We are not interested in market share, in your marketing budget, industry awards, or in competing for clients. We just want to help anyone do branding on their own, and use the money we make to support children who need it.
And third, we are a remote company.
Since the very start, our goal was to be a remote company run by remote teams. We work with people from all over the world and we want to remain flexible so we can easily adapt, expand when we need to, or scale down when we don’t.
Working remotely does not only help us find the best talent and create a healthier & happier work environment, it also drives prices down since we no longer have to maintain a traditional corporate office setup.
When we save money by lowering our costs to operate, our customers win by getting the best possible pricing compared to agencies that maintain rent.
Is Godmother non-profit?
Not yet. But that's where we're headed.
A non-profit branding agency?
Bingo. Why not?
Most agencies do work for economic reasons, where the ultimate aim is to make a profit.
While there is absolutely nothing wrong with making profit for services rendered, we also see nothing wrong in giving it all away for our own selfish reasons.
Who are the people behind Godmother?
Godmother is managed by Gen Millare in the Philippines.
Gen Millare is the Director for the ASEAN region. Gen works with specialists in different disciplines globally.
Where is Godmother based?
Godmother is based in Manila, Philippines.
Why is Godmother doing this?
We want to create a better world though branding.
We believe that (1) businesses need help with their branding and (2) we can improve the lives of children. By choosing to solve both, we help everyone win.
We want to simplify branding and make it more accessible to anyone, anywhere, anytime.
We also want to donate 100% of our profits to charities that support children all over the Philippines.
Our goal is to reach non-profit status by the year 2023
Our priority as of 2018 are small businesses
We do not accept work from sin products and the political sector
How can Godmother help your brand?
We can help you:
1. Clarify your situation — so you'll know where you are and what lies ahead
2. Fix what's broken — so we can find ways to remedy them in immediately
3. Know your space — so you understand your peers, your competitors, and your customers
4. Improve what you have — so you can update and refine your actions and plans
5. Face reality — so you can get the truth of your situation and decide on a path forward
When do you call us?
You can call us when you're unsure of what to do next. It can be as simple as creating a name, or it can be as complex as launching a new product, or planning for the future.
No challenge is too big or too small.
Non-Disclosure Agreement from the start
Unlimited brand support for any area of your business
Get clarity on your situation for as low as ₱1,750.00 / hour
For answers to technical questions click here →
Do you have exclusivity clauses?
Yes and no.
Let’s start with No first.
We believe in an equal playing field which means that every voice has to be heard.
For coaching engagements, we want our service to be ‘available to anyone’ who needs it. We have no intention to lock anyone in and be their “exclusive agency”, that’s why we have services that can be billed hourly, and services that can be canceled anytime.
And in being ‘available to anyone’, there can be multiple companies in the same industry being coached at the same time. This however does not mean that what one company shares with us is unprotected.
We maintain a strict level of confidentiatlity per project. Team members are only given access to projects where they are assigned and not everything inside a project is made available to a Godmother coach or consultant unless the client allows it. Clients have the final say of what information can be shared with whom. As a matter of fact, Godmother coaches and consultants are blind to projects where they are not involved in.
We have internal Non-Disclosure Agreements with each team member and on top of that we have Non-Disclosure Agreements with each client.
We have strict guidelines on what can be shared and with whom. Personal Branding Coaches who handle other personal areas of the client for example, are prohibited from sharing personal details of their clients to Godmother management.
We operate with a firm grasp on principles that most agencies do not, such as never profiting from our referrals, never pitching and fighting for new business, and giving away 100% of our profits.