Sally is the CEO of Cognito Inc. and is an experienced Managing Director with an impressive 30-year career in the field of market research. Her expertise covers Consumer Behavior, Customer Insight, Data Analysis, Survey Research, and Quantitative Research. Sally holds a Bachelor of Science degree, specializing in Psychology.
Serving as the Research Director of Godmother Philippines and ASEAN, Sally also plays a crucial role as an industry consultant for marketing, advertising, and branding agencies. Her extensive experience at TNS, spanning three decades, has solidified her reputation as a dependable expert in qualitative and quantitative research methodologies.
Throughout her career, Sally has worked closely with prominent clients such as ABS CBN, Ayala Land, GE, Epson, Grey, Pure Foods, Ginebra San Miguel, Subway, and Viber.
